Cookie Policy

1. Introduction

This Cookie Policy explains how Guzman y Gomez ("we", "us", or "our") uses cookies and similar technologies when you visit our website at guzmaanygomez.live (the "Service"). This policy explains what cookies are, how we use them, the types of cookies we use, and how you can control your cookie preferences.

By using our Service, you consent to the use of cookies in accordance with this Cookie Policy and our Privacy Policy. This Cookie Policy should be read in conjunction with our Privacy Policy, which explains how we collect, use, and protect your personal information.

We use cookies to provide you with a better, faster, and safer experience when ordering your favorite Mexican food for delivery or pickup. Cookies help us remember your preferences, improve our website functionality, and provide personalized content and advertisements.

2. What Are Cookies

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work more efficiently and provide a better user experience.

How Cookies Work

When you visit our website, your browser downloads cookies and stores them on your device. These cookies contain information that the website can read when you visit it again. Cookies enable websites to recognize your device and remember information about your visit.

Session vs. Persistent Cookies

• Session Cookies: These are temporary cookies that are deleted when you close your browser. They help us maintain your session as you navigate through our website, such as keeping items in your cart.
• Persistent Cookies: These remain on your device for a set period or until you delete them. They remember your preferences and settings for future visits.

First-Party vs. Third-Party Cookies

• First-Party Cookies: These are set by our website directly and can only be read by our website.
• Third-Party Cookies: These are set by external services we use, such as analytics or advertising providers.

3. Why We Use Cookies

We use cookies for several important purposes to enhance your experience with our Mexican food delivery service:

Essential Website Functionality

Cookies are necessary for basic website operations, including user authentication, maintaining your session, and remembering your cart contents while you browse our menu.

Performance Improvement

We use cookies to monitor website performance, load times, and identify areas for improvement to ensure fast and reliable service when you're hungry for delicious Mexican food.

User Experience Personalization

Cookies help us remember your delivery location, dietary preferences, favorite items, and previous orders to make ordering faster and more convenient.

Analytics and Statistics

We use cookies to understand how visitors interact with our website, which pages are most popular, and how we can improve our menu presentation and ordering process.

Marketing and Advertising

Cookies enable us to show you relevant advertisements about our latest menu items, promotions, and special offers across the internet.

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for our website to function properly. They cannot be disabled as they are necessary for basic website operations.

Cookie Name	Provider	Purpose	Type	Duration
PHPSESSID	Guzman y Gomez	Maintains user session across pages	Session	Browser session
cart_session	Guzman y Gomez	Stores cart items and quantities	Session	Browser session
user_auth	Guzman y Gomez	Maintains user login status	Persistent	30 days
security_token	Guzman y Gomez	Prevents cross-site request forgery	Session	Browser session
load_balancer	Guzman y Gomez	Routes requests to appropriate server	Session	Browser session

4.2 Performance/Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about page visits and user behavior.

Cookie Name	Provider	Purpose	Type	Duration
_ga	Google Analytics	Distinguishes unique users	Persistent	2 years
_gid	Google Analytics	Distinguishes unique users	Persistent	24 hours
_gat_gtag	Google Analytics	Throttles request rate	Persistent	1 minute
page_views	Guzman y Gomez	Tracks page visit statistics	Persistent	1 year
user_journey	Guzman y Gomez	Tracks user navigation paths	Session	Browser session

4.3 Functionality Cookies

These cookies enable enhanced functionality and personalization, such as remembering your delivery location and food preferences.

Cookie Name	Provider	Purpose	Type	Duration
delivery_location	Guzman y Gomez	Stores preferred delivery address	Persistent	6 months
dietary_prefs	Guzman y Gomez	Remembers dietary restrictions	Persistent	1 year
restaurant_selection	Guzman y Gomez	Stores preferred restaurant location	Persistent	3 months
ui_preferences	Guzman y Gomez	Stores user interface preferences	Persistent	1 year
order_history	Guzman y Gomez	Enables quick reordering	Persistent	2 years

4.4 Targeting/Marketing Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.

Cookie Name	Provider	Purpose	Type	Duration
_fbp	Facebook	Facebook Pixel for ad targeting	Persistent	3 months
ads_preferences	Guzman y Gomez	Stores ad personalization settings	Persistent	1 year
marketing_consent	Guzman y Gomez	Records marketing cookie consent	Persistent	2 years
campaign_tracking	Guzman y Gomez	Tracks marketing campaign effectiveness	Persistent	6 months
retargeting_id	Various Ad Networks	Enables remarketing advertisements	Persistent	90 days

5. Third-Party Cookies

We work with trusted third-party service providers who may place cookies on your device when you visit our website. These partners help us provide better service and understand our customers' needs.

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymous information about your visits, including pages viewed, time spent on site, and how you arrived at our site. For more information about Google Analytics and how to opt out, visit: https://policies.google.com/privacy

Facebook

We use Facebook Pixel to track conversions and show relevant ads to people who have visited our website. For more information about Facebook's privacy practices, visit: https://www.facebook.com/privacy/policy/

Other Advertising Partners

We may work with other advertising networks and partners to show you relevant advertisements about our Mexican food offerings. These partners may place their own cookies on your device.

6. Cookie Duration

Our cookies have different lifespans depending on their purpose:

Session Cookies

These cookies are automatically deleted when you close your browser. They include:

• Shopping cart contents
• Login session management
• Form data temporarily stored during checkout
• Security tokens for transaction protection

Short-Term Persistent Cookies (1 day - 1 month)

• Recent search preferences: 1 day
• Temporary user preferences: 1 week
• Authentication tokens: 30 days

Medium-Term Persistent Cookies (1 month - 1 year)

• Delivery location preferences: 6 months
• Marketing campaign tracking: 6 months
• Dietary preferences: 1 year
• Website performance analytics: 1 year

Long-Term Persistent Cookies (1+ years)

• Google Analytics user identification: 2 years
• Order history for quick reordering: 2 years
• Marketing consent preferences: 2 years

7. How to Manage Cookies

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.

7.2 Opt-Out Links

You can opt out of specific tracking and advertising cookies using these direct links:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout
• Facebook Ad Preferences: Manage your Facebook ad preferences at https://www.facebook.com/ads/preferences/
• Network Advertising Initiative: Opt out of participating ad networks at https://optout.networkadvertising.org/
• Digital Advertising Alliance: Opt out at https://optout.aboutads.info/

7.3 Our Cookie Consent Tool

We provide a cookie consent banner that appears when you first visit our website. You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences by category
• Change your preferences at any time by clicking the cookie settings link in our footer

8. Consequences of Disabling Cookies

While you have the right to disable cookies, doing so may impact your experience on our website:

Limited Functionality

• You may not be able to add items to your cart or complete orders
• Your login session may not be maintained between pages
• Website performance may be slower
• Some interactive features may not work properly

Features That Won't Work

• Remembering your delivery location
• Saving your favorite menu items
• Quick reordering from previous orders
• Personalized menu recommendations
• Streamlined checkout process

Degraded Experience Warning

Disabling cookies may result in a less personalized and more cumbersome experience when ordering your favorite Mexican food. You may need to re-enter information repeatedly and won't benefit from our convenience features.

9. Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites you don't want to be tracked. Currently, there is no standard for how companies should respond to Do Not Track signals.

Our Response to DNT

We do not currently respond to Do Not Track signals because there is no standard interpretation or industry consensus on how to respond to such signals. Instead, we offer you the choice to opt out of certain cookies through our cookie consent tool and the methods described in this policy.

Browser DNT Settings

You can typically enable Do Not Track in your browser's privacy settings. However, this setting may not prevent all tracking, and different websites may respond differently to these signals.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

Right to Update

We reserve the right to modify this Cookie Policy at our discretion. Any changes will be effective immediately upon posting to our website.

Notification of Changes

When we make significant changes to this policy, we will:

• Update the "Last Updated" date at the bottom of this policy
• Notify you through our website banner or email if you've subscribed to our newsletter
• Request renewed consent if required by applicable law

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

11. Contact Us

12. More Information

For more information about cookies and online privacy, you may find these resources helpful:

External Cookie Resources

• AboutCookies.org: https://www.aboutcookies.org/ - Comprehensive information about cookies
• All About Cookies: https://www.allaboutcookies.org/ - Cookie management guides
• Your Online Choices: https://www.youronlinechoices.com/ - European interactive advertising opt-out

Browser Help Pages

• Chrome: Chrome Cookie Settings Help
• Firefox: Firefox Cookie Help
• Safari: Safari Cookie Management
• Edge: Edge Cookie Settings